The 28 million plus users who teach and learn in Latin America and Spain with Santillana's educational content and services and the 2.2 million people who use its digital ecosystems on a recurring basis represent a living observatory of trends and experiences for the company, which when monitored, through analysis and data viewing systems, enables Santillana to understand students' real needs better and to create more efficient content.said Enrique Martínez, global manager for Digital Services and Technology.
Using the data, it is possible to closely monitor the behaviour and use made by students of the digital content at their schools and colleges, tracking how they interact on a subject and with a specific teacher. It also provides the opportunity to find out which subject on the syllabus causes them most difficulty and to analyse students’ abilities in an exercise or area.
The ultimate goal is to have more personalised information to help teaching staff to tackle each student's learning difficulties more efficiently. And for Santillana, to develop content that meets those different learning needs and speeds.
Data analytics, the core of Santillana's digital strategy
Santillana started to implement its internal strategy around data three years ago, with the incorporation and consolidation of the digital and blended offers. The company considered many different alternatives and finally opted for the solutions provided by Microsoft. The ecosystem integrated into the Microsoft Azure cloud makes it possible to store and consult the data on the digital content in the 15+ countries where the organisation operates, with the highest guarantees as regards safety and regulatory compliance in each of the regions.
Another factor on which Santillana's digital transformation is based is the knowledge and data analysis capacity offered to the entire organisation by Microsoft Power BI, a powerful, multi-platform Business Intelligence tool. According to Fernando Sánchez, global manager for Data & Analytics at Santillana, “Having made available to the company's different business units a precise analytic system that correlates information about a school, on the one hand achieves more accurate decisions to be made based on objective facts and not on intuition and, on the other, digital and educational solutions that are adapted to the pace of schools' requirements and their real educational demand”.
The Microsoft Azure cloud platform and the Microsoft Power BI analytical intelligence tool enable Santillana to improve its internal efficiency, especially in content design and production, the authentic cores of its business, and in the use of educational platforms.
360º perspective - full integration to place schools centre stage in the strategy
In addition to the benefits offered by Office 365 for collaborative work between the employees in the countries where it operates, Santillana continues to increase its knowledge about the needs of educational establishments through data. To this end, it has incorporated Microsoft Dynamics 365 which, integrated with Power BI, gives a 360º perspective of schools, moving in a more thorough way towards configuring personalised educational solutions.
SANTILLANA is the leading education company in Spain and Latin America in the area of content creation and educational services. Against the backdrop of digital and pedagogic transformation, it is committed to innovation, to supporting the whole educational community and to developing skills and abilities the improve students' learning and prepare them for the challenges of today's society.
Santillana Corporate Communications Department
Tel: 91 744 92 69
Microsoft (Nasdaq “MSFT” @microsoft) drives digital transformation in the era of the intelligent cloud and intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
Press Contact Microsoft Ibérica
Tel: 91. 77 45 54